Wednesday, November 30, 2011

Feature Article Reading Questions

1) What are some ways to indicate a new paragraph. 
A new paragraph can be indicated in various ways. Traditionally, a new paragraph begins after an indentation, or tab. A new paragraph can also be shown by leaving a blank line between the two paragraphs. Symbols can be used in denote new paragraphs, as well as text size for either the first word or first sentence of a new paragraph. 

2) What are some things to look out for when hyphenating text.
The most important rule when hyphenating text is legibility. You must take into account how the text is read, you should avoid widows, avoid orphans, and do not hyphenate names or proper nouns. Also, you should have at least two characters on the line, and three on the following line. You should avoid beginning consecutive lines with the same word and avoid ending consecutive lines with the same word. Finally, avoid ending lines with words like the, of, at, a, or by. 

3) Define font hinting. Why is necessary?
Font hinting is the use of mathematical instructions to adjust the display of an outline font so that it lines up with a rasterized grid. At low screen resolutions, hinting is critical for producing a clear, legible text.

4) What is letterspacing/tracking? How do you track in Illustrator or InDesign
Letterspacing is the space between letters and can be called functional white. The white is essential to font legibility and the desired visual impression of the text. The picture illustrates how to track in InDesign or Illustrator. 

Top symbol represents kerning, and the bottom tracking in InDesign.
5) Define Kerning? Name 8 kerning pairs. How do you kern in InDesign or Illustrator?
In the metal era letters in combination like We, LT, and Ty could be moved closer together only by physically shaving or cutting away parts of the metal shank of the piece of type. This is what kerning does, but the computer makes it much easier. The specific spacing of these values can be adjusted in InDesign or Illustrator. Some kerning pairs are Av, Aw, Ta, We, AT, PA, TA, YO and so on. My score on the kerning game link was 91/100. 

6) What is wordspacing?
For most typefaces the word space is slightly smaller than the bounding box of an 'i' or a fourth of the font size. 

7) Explain DIN.
Because of a throughout standardisation, normalized DIN A sizes are usually the starting point for paper sizes for printed mater. The sizes of the sheets of paper that are supplied by paper manufacturers are based on these DIN A sizes, with a bit added for trimming, the gripper margin of the printing press and the finish. DIN sizes use a 1: Square Root of 2 ratio. Besides the well-known A sizes, B and C sizes are also used. The B sizes are so-called uncut sizes so the page can be printed with bleed after which the sheet can be cut to a size A. The C sizes are mainly used for envelopes, which can then hold an A size. The American version of the A4 size is 8.5 x 11 inches and is therefore considerable shorter than an A4. 

8) What is a baseline grid?
A baseline grid is an imaginary grid upon which type sits. The baseline of a piece of type can be forced to 'snap' to this grid to maintain continuity across the pages of a design. 

9) How many characters per line is optimal? Is there a range?

The optimal line length for your body text is usually considered to be within the 50-60 characters per line. At most up to 75 characters is acceptable. 

10) Define aesthetic text alignment (optically hanging punctuation).
Certain letterforms such as the circular characters "o," "e,"  and "c" extend over the baseline otherwise they would look optically smaller than their upright relatives. 

11) What is a typographic river?
A typographic river occurs in justified text blocks when the separation of the words leaves gaps of white space in several lines. A river effect is created where white space gaps align through the text.  

12) What is a widow?
A widow is a lone word at the end of a paragraph. 

13) What is an orphan?
An orphan is the final one or two lines of a paragraph separated from the main paragraph to from a new column, and should be avoided at all costs. 

Wednesday, November 16, 2011

Project 4 Research: Photographers

Annie Leibovitz
Annie Leibovitz was born on October 2, 1949 in Westbury, Connecticut. She studied at the San Francisco Art Institute. Originally, she thought she wanted to study painting, but switched to photography. In 1970 she took a job at Rolling Stone magazine. She began working for Vanity Fair in 1983. The late 1980's brought her many high profile advertising campaigns. From the 1990's to the present she has continued exhibiting and publishing her work. 

http://www.pbs.org/wnet/americanmasters/episodes/annie-leibovitz/life-through-a-lens/16/ 
http://www.biography.com/people/annie-leibovitz-9542372






Horst P. Horst
Horst P. Horst was born as Horst Paul Albert Bohrmann in 1906. He was born in Weissenfels, Germany. He met photographer George Hoynigen-Huene and after this his photography career began. By 1931 he was working for French Vogue. He is best known for his photographs of women and fashion while working for Vogue. His work was displayed in museums in New York, Cologne, Germany, and London. 





Irving Penn
Irving Penn was born on June 16, 1917. He initially wanted to become a painter. Yet, in the 1940's he got a job with Vogue magazine, and this turned his focus to photography. He is well known for his portraits of models and celebrities. When taking pictures of celebrities he had his subject sit for hours until his or her personality was revealed for the camera. He posed his subjects against a bare backdrop and utilized natural northern light. His images have a simplicity that is combined with directness resulting in formal sophistication. 






Mario Testino
Mario Testino was born in Lima, Peru. He studied in Peru and completed his studies in 1976. He then went to London to pursue a career in photography. He has become a celebrated fashion photographer. He has had work featured in Vogue, Vanity Fair, and he has contributed to the imagery of fashion houses such as Burberry, Gucci, Calvin Klein, Versace, among others. He has published nine books of his won work, and has had many successful exhibitions in galleries and museums around the world. 






Richard Avedon
Richard Avedon was born in New York on May 15, 1923. His parents were Russian-Jewish immigrants. He attended Dewitt Clinton High School in the Bronx, but never completed an academic education. In 1940 he was 17 and dropped out of high school and joined the Merchant Marine's Photograph section. He took personal identification photos. Later, he was sent to photograph several shipwrecks. In 1944 he found a job as a photographer in a department store. He first made his living as a staff photographer for Harper's Bazarr, and later Vogue. He is known for his stylistically innovative fashion work often set in surprising locations. 






Tim Walker
Tim walker was born in England in 1970. His fascination with photograph began in Conde Nast's library in London where he worked on the Cecil Beaton archive as part of a year's work before going to university. He came in third in The Independent newspaper photography awards which led him to a three year photography BA degree at Exeter College of Art. He graduated in 1994 and then worked as a freelance photography assistant in London before he moved to New York. There he was a full-time assistant to Richard Avedon. He later returned to England and initially focused on portrait and documentary work for UK newspapers. His first fashion story was for Vogue at the age of 25. His work has a a magical and eccentric charm to it which are best portrayed by his extravagant settings and theatrical characters. 






Wednesday, November 9, 2011

Letter Fountain Reading

Small capitals are smaller versions of capital letters. THey are not reduced capitals, but especially designed small capitals which can often be ordered with a certain type family as a so-called Expert of SC font. In height small capitals are slightly bigger than the x-height of lowercase letters and they have a matching weight. They provide a better balanced appearance in cases where capitals would make the look of a bock of text too busy. My font, Didot, does have small capitals. 

Ligatures are combinations of characters that were designed because, in metal typesettings, the overhanging ascender in the letter "f" would crash into an ascender or the dot of an "i" if it directly followed the "f." If extra letter spacing is used in a text these combinations of text have to be set separately. Sans-serif typefaces hardly ever have this problem. Didot does have ligatures, with the "fi" and "fl."

A foot mark is meant to indicate feet and is an angled line. It is different from an apostrophe in that an apostrophe is shaped almost like a number nine. These are similar an inch mark which is made from two foot marks and quote marks are made of two apostrophes. Smart quotes are used to make sure inch marks are not used as quotation marks. 

Hyphens are used as a symbol to break words. The en dash is longer than a hyphen and is used to demarcate the parenthetical thought or to indicate a sudden change of direction. Usually these dashes can be replaced by commas, or the phrase can be bracketed. The en dash is used to indicate range in values as well, such as with years. The em dash is used to demarcate parenthetical thought in English texts, but the dashes are unspaced (without white spaces on either side).